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Mrinal M Hulkoti

Mrinal M HulkotiMrinal M HulkotiMrinal M Hulkoti

MBA (Marketing)

MBA (Marketing)MBA (Marketing)

Education and Work Experience

Education

     

Master of Business Administration – Marketing 

University of California Riverside, CA 

June 2024


Master of Architecture

 B.M.S. School of Architecture, Bangalore, India. 

April 2019


Bachelor of Architecture 

B.V.B.C.E.T, Hubli, India 

April 2015

Professional Summary

   I am a data-driven Product Marketing and Customer Success professional with over 7 years of global experience spanning healthcare, SaaS, and consumer markets. My strength lies in blending AI-powered tools with human-centered strategies to craft go-to-market plans that deliver measurable impact. From launching healthcare tech products at STERIS Corporation to building my own digital and physical product brands, I’ve led campaigns that increased engagement by 3X and optimized revenue by up to 50%.

I bring expertise in AI-enabled content creation, GTM strategy, customer journey mapping, and omni-channel marketing. My toolkit includes Tableau, Salesforce, HubSpot, Surfer SEO, and creative platforms like Adobe and Canva. As a a Product Marketing Manager, I thrive in collaborative environments that value innovation, ethics, and continuous improvement.

Know more about my experience and Skills

Resume

Leadership Experience

AGSM STUDENT ASSOCIATION - President - 2023-2024

  •     Led a team of 50 students in planning and executing events, programs, and initiatives for the UCR's business school student body and increased student engagement and participation in the student association by 20%. 
  • As the primary liaison between the student body and faculty/administration, I advocate for student interests and concerns, effectively representing the student association in university-wide committees and meetings. 
  • Successfully addressed and resolved conflicts within the association, promoting a harmonious working environment, while maintaining detailed records of association activities, expenditures, achievements & providing valuable insights for future leaders. 

AGSM GRADUATE STUDENT AMBASSADOR - 2022-2024

  •   Chosen from a pool of 90 students to represent the AGSM business school, demonstrating leadership, integrity, and professionalism as a role model for fellow students. 
  • Played a key role in AGSM's student recruitment efforts, sharing personal experiences and insights with prospective students to help them make informed decisions about pursuing their graduate education at AGSM.
  • Mentored incoming students on academic, social, and career-related matters, contributing to their smooth transition into AGSM programs, while assisting in the planning and execution of various AGSM events, such as alumni networking events, guest speaker series, and academic workshops.
     

AGSM PRODUCT CLUB- Marketing Director - 2022 -2023

  • Led the marketing team of the AGSM Product Club, developing and executing marketing campaigns to promote the club's events and initiatives to over 500 students of the business School. 
  • Designed and oversaw the creation of email newsletters and social media content to interact with students and advertise the club's events. 

AGSM WOMEN IN BUSINESS - 2022 -2023

  • Actively contributed to the growth and success of the Women in Business Club, spearheading, and executing diverse events like networking mixers, panel discussions, workshops to advance women's leadership and participation in the business world. Collaborated with club members to ensure events aligned with our strategic goals. 
  • Participated in a strategy case study competition, applying critical thinking and problem-solving skills to address real-world business challenges.

AGSM GRADUATE PEER MENTOR - June 2023 - Dec 2023

  • Selected as one of 12 peer mentors from a competitive pool of 45 applicants to guide 25 incoming graduate students from 8 countries through their admission process at the A. Gary Anderson Graduate School of Management.
  • Provided tailored mentorship through timely and detailed responses, as well as one-on-one info sessions, during the 'Meet with Your Mentor' program, ensuring a smooth transition for new students across various business programs.
  • Collaborated with the AGSM Advising team to organize and lead the Business Ready summer sessions, resolving real-time queries and directing students to essential resources to support their academic journey.

Testimonials

    Licenses & certifications

    Introduction to Tableau by Tableau Learning Partner

    The course offers a foundational overview of Tableau, a leading data visualization tool. It covers the basics of navigating Tableau's interface, creating and customizing visualizations, and building interactive dashboards to effectively communicate data insights. The course also delves into data connection and preparation, enabling users to integrate various data sources seamlessly. By the end, learners gain practical skills in using Tableau to analyze and present data, making informed decisions based on visualized information.

    Agile with Atlassian Jira by Atlassian

    Learnt how to effectively apply Agile principles and practices using Jira, gaining skills in project planning, tracking, and collaboration to manage Agile projects efficiently and successfully. The course provides hands-on experience in configuring Jira, organizing backlogs, conducting sprint planning, and leveraging Agile metrics to track progress and optimize team performance.

    Foundations of Digital Marketing and E-commerce by Google

    Gained a comprehensive understanding of key concepts and strategies in digital marketing and e-commerce, covering topics such as online advertising, social media marketing, SEO, and website optimization. Through practical exercises and case studies, learners develop the skills needed to create effective digital marketing campaigns, drive online traffic, increase conversions, and optimize e-commerce performance.

    Foundations of Project Management by Google

    Learnt essential project management concepts and techniques, including project planning, scheduling, budgeting, and risk management, enabling them to effectively lead and execute projects. Through real-world examples and interactive exercises, learners develop practical skills in project initiation, execution, monitoring, and closing, preparing them to tackle diverse project challenges in various industries.

    AGSM Leadership

    UC Riverside Business School Leadership 2024

    AGSM - Organizations and Clubs 


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