MBA (Marketing)

My journey from architecture to marketing began while managing our family's construction business in India, where I discovered my true passion for connecting products with people. This revelation led me to pursue an MBA in Marketing from UC Riverside, transforming my creative architectural background into a foundation for innovative marketing strategies. My diverse experience has taught me that effective marketing isn't just about promoting products—it's about crafting stories that resonate and create lasting impact.

What started as a passion for design and content creation turned into Graphics by Mrinal—a digital storefront on Etsy where I craft AI-enhanced Canva templates for modern celebrations.
I built and scaled the brand using full-funnel marketing strategies, customer insights, and SEO—resulting in growing visibility and customer engagement.
With tools like Canva Magic Studio, DALL·E, and Tableau, I blend creativity and data to deliver personalized, ethical, and value-driven digital products.

While job searching in August 2024, I accidentally launched my own business, OLE by Mrinal, creating polymer clay earrings. This venture is teaching me about product marketing and everything from market research to brand differentiation in ways that no textbook ever could!

What started as a hobby sharing seasonal designs with friends has turned into a hands-on entrepreneurial journey, where I’m learning the ins and outs of marketing, pricing, and social media as I grow my little brand.